Friday, August 22, 2008
A Sticky Situation
It is not surprising to learn the persuasive power of Post-It sticky notes. (Yes, Post-It is a 3M brand name.)
Researchers found that more people responded to a survey if the request to fill it out was accompanied by a Post-It.
Better yet if the Post-It had a personal, handwritten message.
By extension, what other applications can we derive from this sort of personal attention?
Bloggers who engage their readers build a community of followers, right? (I'm not sure. You tell me.) Some very successful blogs allow for no comments at all.
So, does the blogger merely provide the illusion of being interactive with the blog's readers? Or does the blogger communicate with every visitor on the side, under the table, sotto voce, so to speak? Under the table. Sotto voce. I love the audio pronunciation thingy Merriam-Webster gives us, don't you? Sounds so lascivious and naughty. Stop smirking, you, sitting in front of the computer.
Just this once, I promise to personally respond to every person who comments, either directly or in the comments box.