Showing posts with label Hallmark. Show all posts
Showing posts with label Hallmark. Show all posts

Friday, November 11, 2011

Hallmark Mystery Theater

I traversed the aisles looking for blank cards. Blankly, I searched the shelves for blank cards that are not really blank, but only blank on the inside. I search the blankety-blank Hallmark store for some hallmark of aesthetic. Were any cards devoid of false sentiment? Did any cards, blank or unblank, express reality, my reality? I was coming up blank. My pistol of desire was shooting blanks. Sympathy. Birthday. For her. For him. Anniversary. New Job. Death of pet. Encouragement. Retirement. Troubled Relationship. I was drawing a blank, with no pen in my hand. As I roamed the carpeted aisles, a man said to me, "Can I help you? Have you found everything?" I hesitated. I almost replied to those great one-liners, those generous prompts. He wore a cap, like a truck driver would. Sloppy jeans. A work t-shirt. (I could be making all this up; the memory is less sharp these days.) He looked my age. He looked like a shopper. Why was he blithely asking me this customer service query? "Where are the blank cards?" He answered confidently and quickly, "The next aisle over." Slim pickings. mostly dreadful. The outer faces. The inside blanks, though, were very similar, but surely not identical in shape, scale, symmetry, weight. I bought a blank card. Two identical fish silhouettes, in a pond, ripples outward. Asian, to me. Blank, inside. At the counter, when I paid for this Hallmark blank card, there he was. A customer, signing his credit card payment slip. Just like me. Pissed me off. And why?

Friday, July 10, 2009

one-sentence meditation upon a sympathy card

Commissioned by my wife to buy a sympathy card for her sister-in-law's father, someone I had never met (well, not for him; he's dead; a card for my spouse's sister-in-law and her family), I ambled into the Hallmark Gold Crown store (sure, I did in fact recently join the retailer's crown rewards [trademark but not i-capped on the thingy I got in the mail] program) at Carousel Center mall, destined to be Destiny USA, or Arendi, or more precisely likely predestined to be a cavernous echo of the last of our swollen appetites (appetites are so pre-recession), I browsed the variegated racks of offerings as displayed by signs, like highway markers or exit announcements (after all, an exit is what made me enter this retail outlet): Retirement, New Home, Get Well, New Job, Birthday, Thinking of You, Encouragement, and realized, albeit whimsically if not flippantly (and shared as much with the mother and daughter or mother and sister near me, garnering a nervous chuckle), that all such markers are but synonyms for Sympathy, conceding that our Buddhist friends are right in saying that all things are connected.

Words, and Then Some

Too many fled Spillways mouths Oceans swill May flies Swamped Too many words Enough   Said it all Spoke too much Tongue tied Talons claws sy...