the notable sauvage

Does etymology determine destiny? 

I have taken a liking to the new fragrance Sauvage by Dior. I sampled it at Lord & Taylor, where I've gotten friendly with Gaylord, at the men's fragrance counter. After wearing (does one truly "wear" a fragrance? Or does it wear you? Isn't more like you unwear it, one molecule at a time?) sample spritzes, I received favorable responses from strangers and familiars alike, as in: "Oh. What is that you're wearing?" Or, "You smell nice." Or, "I like it. It's you." Admittedly, my coltish impatience sometimes takes the impolitic form of forwardly inquiring, "How do you like the way I smell?" which defeats the whole notion of pheromone subtlety or sophistication. Oh well. So be it. C'est moi. Noblesse oblige.  

Sauvage is described by its makers as "[a]t once refined yet untamed," along with a lush landscape of other-wordly flowers and forests and fauna (such as wolves in the night). As with wines or coffees or teas, fragrances embrace arcane and evocative vernaculars. As a copywriter, I would love the daunting challenge of bringing a fragrance to life by a marriage of word and image. Anyway, it's too late for that. The folks at Dior have already delivered a scintillating bouquet of sensual syllables and smoldering images.

Before I go any further, allow me this disclaimer: Dior didn't put me up to this. I'm not in the habit of crafting product endorsements. Dior isn't paying me. They've never heard of me. But it's my story. I needed and wanted something to write about, and this is what popped into my head via my personal olfactory highway.

Wearing the fragrance prompted me to look up the French word "sauvage" and to meander etymologically, which I like to do, as you know, if you've ever read anything at all here.

I discovered "sauvage" is employed in the wine business. But that's not what drew me to it. I further learned that adjectives such as wild, untamed, natural, earthy, unspoiled, fierce, ferocious, indomitable, valiant, sylvan, primitive, unauthorized, and savage emanate from this word's web of wonder and enchantment. You can imagine why the copywriters and perfume artisans might applaud the allure of these words as they adhere to and then float off of the printed page or webpage -- most importantly, if these words, and unnameable others, transmit pulsing hums of desire to anyone under their invisible halo.

Would knowing the etymology of sauvage all by itself lead me to it, even absent its aromas?

I don't know. I'm not out of the woods yet on that one.