1. Last November while awaiting to get my rental car from Enterprise I struck up a casual and commiserating conversation with a customer more disgruntled than I.
2. I recognized the name of her business advertised on her baseball cap; I told her I knew of the firm, that I had once inquired about working there.
3. I offered to exchange business cards. She did not have her cards with her. I gave her my card and wrote down her name and email.
4. Days later, I sent her an email reminding her of our brief chat and introducing her to my website, etc.
5. Days after that, I sent her my linecard or brochure or handout or whatever we want to call it, with a handwritten note.
6. Time passed.
7. A little more time passed.
8. Then I sent a brief follow-up email, suggesting lunch or a cup of coffee. She was on vacation, the quick reply stated.
9. Some time passed.
10. I received an email from her not only agreeing to lunch but outlining possible areas of need and professional common interest and opportunities. She offered to bring a colleague to lunch.
11. All three of us had a brilliant lunch today reviewing specific needs and potential scenarios for collaborating. Their firm graciously paid the tab for lunch (in my neighborhood incidentally).
12. It is virtually certain that we will work together in 2010. It works if you work it.
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