Headline, The New York Times, Sunday, October 11, 2009:
'Number of Unclaimed Bodies Increases as Families Can't Afford Burials'
To be honest, aren't there two sorts of readers: those who will read an article like that and those who won't?
(Well, maybe there are three kinds of readers: those who do a little bit of both. I skimmed it. Scanned? What's the diff?)