Saturday, March 21, 2020

the end of fragrance?


Is it the end of fragrance? Does social distancing stretch the molecular cone of influence that perfumes and allied fragrances emanate? Will future fragrantial formulas need more potency to pierce, ever so gently and invisibly, the social distance bubble? And will new, stronger fragrantical formulations disturb the infinitely delicate harmony that fragrance chords thrive on?

Weighty questions, on International Fragrance Day no less.

And indeed what are the ends of fragrance? Why do we adorn ourselves in such evocative olfactory raiment? To what ends, what purposes?

The coronavirus moment gives us a perfumed pause to ponder answers to these unanswerable questions.

The bride throws the bouquet. The bouquet is caught. The bouquet is portentous, a sign suggesting love and marriage, says the tradition. And what of our personal bouquets, tossed by any one of us at any point on the gender spectrum? What are we to make of our fragrance bouquet?

What do I expect from wearing my signature chords, my inimitable and idiosyncratic bouquet of arranged self scent, sprayed-on or rolled-on eau de parfum or cologne or eau de toilette (typically Tom Ford, if you must know)? Do I expect a compliment, a stranger's jolt of je ne sais quoi, a passport to Dallianceville or amorous abandon? Whatever I have expected or will expect is nuanced by the strictures of social distancing, at least for now.

Picture this: a terminally ill patient in hospice. Her matted hair. His swarthy face, beard growth of five days. Her chipped, unpainted nails. He petitions the volunteer to comb his hair, to shave him. She asks for a perm, gets her nails done. Why? They ain't going nowhere, as Bob Dylan put it. 

It's for dignity. Aesthetics. Pride of ownership. Something incalculable, more solemn or sacred, having no word in our vernacular.

And the same with fragrance.

She puts it on. Wears her favorite, most alluring fragrance. She is quarantined, lives alone, will not leave the house today.

He does the same. He is running low on his favorite fragrance. He applies it anyway, judiciously and jubilantly. Self-isolation permits this. Demands it.

In fragrante delicto.


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