by any other name

Heroin.

Is the word part of the scourge? Is it a swish of the sword?

According to the Online Etymology Dictionary, Heroin as a word was coined in 1898 in German as a "trademark registered by Friedrich Bayer & Co. for their morphine substitute. According to tradition the word was coined with chemical suffix -ine (2) (German -in) + Greek hērōs 'hero' (see hero (n.1)) because of the euphoric feeling the drug provides, but no evidence for this seems to have been found so far."

So what if the name were changed? No, no, no, we're not talking about the myriad demimonde, street, underworld, pop culture, and user-driven slang terms. Not that. Change the name. A new coinage. A coin of the realm of hypnotic transport and molten reverie.

Do words matter? In ancient times, identity was conferred by the very act of naming. There was a power to it. The Hebrew Bible is rife with examples of this.

What would the new word be?

Could such a word have such powers as to be salutary, salubrious, and beneficent?

And even if that were true, would such a move erase allure? Because after all, danger, menace, and perilous risk are part of the game, part of the ritual, yes?

What would that word be? The opposite of "hero"? Hardly.

As the Bard put it in Romeo and Juliet, “What’s in a name? That which we call a rose / By any other name would smell as sweet.” As if to say, "Call heroin by any other name, and you get the same results."

Is it so? How would we conduct a peer-reviewed study to find out?

In "Sacred Emily" in 1913 (year of my father's birth), Gertrude Stein wrote: "Rose is a rose is a rose is a rose." (Did you know that in one version of this immortal declaration Stein put it in a children's story, carved on a tree trunk, round and round?) So, does Gertrude Stein side with Shakespeare on this semantic matter, or is she saying, "It's futile; it's beyond description; it is what it is"? (Or something else entirely.)

Heroin is heroin is heroin is heroin. 

What do you think? What do you feel? Tell me more. Especially addicts. Weigh in on this. 

Do words matter?

How much?