Sunday, May 19, 2013

That's My Style

The New York Times of May 10, 2013, relates an episode involving former Apple exec John Sculley and David Steinberg, head of digital marketing firm XL Marketing. The article has an apt title: "He's No Longer The Loudest Guy In the Room."

Years ago Sculley and Steinberg were on a West Coast swing. They had 10 or 15 client meetings. After the first meeting Sculley said to Steinberg:

"David, there's a West Coast style and there's an East Coast style. We need to work on your West Coast style."

Steinberg went on to explain so-called West Coast style: "Soften it up. Take it down a number of notches, and just listen instead of always talking." Of Sculley, he added: "He taught me how, from a leadership perspective, to step back and take in the landscape. . . . He will sit in a room for an hour before he says one thing, but when he says that thing, he is so right."

That explains a lot.

I need to work on my West Coast style.

Excuse me. We need to work on my West Coast style.

I intuitively have known this for many years. Rather, others have either pointed this out directly to me or have implicitly offered it as an unsolicited suggestion toward my "continuous improvement."

It's not too late, is it?

(This may be a subconscious reason I've been a San Francisco Giants fan ever since and before they moved to San Francisco.)

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