Wednesday, January 11, 2012

insourcing

You are hearing it here first: "insourcing" will be the word of the year for 2012. If that prediction turns out to be correct, the dotted red line I am seeing under the word insourcing as I compose this blog post, indicating a strange word or a misspelling, will disappear into the cyber-ether because the word will have entered the realm of Common Parlance. I'm hearing insourcing a lot. (For me, "a lot" totals one or two times, on an NPR report.) (Notice, my self-appointed style guide calls for initial quotes, and then no more quotes after the word's first instance. Also note that I've zoomed through the lexicographical journey of two words to hyphen to one word solid.) Insourcing sounds suspiciously like one of those words used by corporate managers or HR people to assuage their guilt for sending American jobs to India, Bhutan, or Burkina Faso. Insourcing says, "Out with outsourcing and in with insourcing, comrades! You have nothing to lose but your prefix! [Or your prix fixe!]) Insourcing is the bright and shiny bauble intimating the bubbling and simmering of a new economic stew, that will come to a tasty and nutritious boil just before Election Day, sending Barack Obama to a second term and totally grouchifying wealthy, white-shirt, starched Republicans, who have always wanted Obama's doom more than America's boom. Doesn't insourcing sound vaguely derived from the porn industry? "Hey, Mason, let's shoot that scene over! We need way more insourcing, babe!" barks the morose director, somewhere near LA, wearing shades and baring a hairy chest adorned with tacky bling. Insourcing is your brand-new resourcing for 2012. Welcome to the year of insourcing. Insourcing for one and all. Insourcing for you and me and the commonwealth. (Incidentally, "commonwealth" is a great word. But so 1780s. It won't even be in the top ten of the #word_ of_the_year list for 2012. Pity.)

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