You see the stickers on vehicles.
Designations of marathon or triathlon mileage, they are the proclamations of The Saved, the self-aggrandizing evangelism of The Fit and The Wholesome.
"I am better than you are," they all but shout.
"I will outlive you and your lazy ways."
"Take that," is the challenge to the reader adrift in the vehicular wake of the message.
As in zero.
You are invited to steal this concept and bumpersticker or T-shirt it.
You are invited to proselytize on behalf of no-thing.
As in non-attainment, here and now, acceptance, mindfulness, emptiness, detachment, resignation, awakening.
Go for it.