Wednesday, November 02, 2011

what is that new-car smell?

is it from plastic? or from the paint still drying? maybe the new floor mats? the upholstery? why is the smell of a new car so appealing? where does the new-car smell migrate to after it's gone? can you pick it up on your clothing? do car makers know the secrets of the smell of newness? why doesn't a house have a new-house fragrance? or does it? and why did I switch from smell to fragrance to describe this phenomenon? for how many miles does the smell of a brand-new car retain its new-car smell or fragrance? when they came out with a spray to replicate the new-car smell, what did they put in it? do I really want to know? do car sales reps (for new cars, not pre-owned car, which used to be called used cars) wear cologne or perfume of new-car-ness? does the new-car fragrance excite buying pheromones? can churches, temples, mosques, or synagogues entice more believers, or would-be believers,to enter their portals by importing new-car fragrance within the house of worship? are my hyphens pedantic? is there such a thing as a new-marriage smell or fragrance? don't you like the smell of a new baby, especially its skin? do republicans and democrats and independents differ in smell? if the new-car smell were bottled, could it be exported? is the new-car smell different depending on what country the car was made in? does it bother you that car has been used up above even though you might be thinking of a truck or SUV or something in between? does the new-car smell excite you, even a little? does it summon deep childhood memories? or does it evoke deep sadness or resentment because your family was never able to afford a brand-new car with a new-car smell? why do we say "brand-new"? has this pelting of questions regarding the new-car smell or fragrance started to weary you? will you lament the absence of the new-car smell the way you lament a loss? what color would you use to describe that good ol' new-car smell? what sound is it?

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